EU-BRAZIL Investment Dialogue

Brazilian Road Implement Industry Seeks to Expand Presence in Europe Through Trade Fair in Germany

17 Brazilian companies from the road implement and automotive component sector will participate in IAA Transportation 2026, an event taking place between September 15 and 20 in the German city of Hanover. The initiative is part of the sector’s efforts to diversify foreign markets and consolidate the presence of national products in international trade, being made possible by the National Association of Road Implement Manufacturers (ANFIR), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), through the MoveBrazil program—an export promotion program maintained since 2016 to boost the international insertion of Brazilian manufacturers of road implements and components.

Among the selected companies are six trailer and semi-trailer manufacturers, such as Heringer, Librelato, Randon, and União, as well as eleven companies focused on component production, including Alucomaxx, Braslux, Hallco, and Thermo Star. The German fair traditionally brings together global manufacturers and suppliers linked to logistics and freight transport, serving as a platform for the national industry to showcase trailers, auto parts, and other items to buyers from various countries. According to the organizing entity, participation highlights the quality standard achieved by Brazilian production compared to major international logistics operators.

Read more at: https://transportemoderno.com.br/2026/08/31/17-fabricantes-brasileiros-vao-a-alemanha-em-busca-de-mercados/